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Some general thoughts on key steps towards constructive use of social media in public services
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Part 2 of 2 supplementary guidance on particular topics/for perticular groups
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Part 1 of 2 by Carl Haggerty. LA (County Council) setting
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"At the heart of Social Technographics is consumer data that looks at how consumers approach social technologies – not just the adoption of individual technologies. We group consumers into six different categories of participation – and participation at one level may or may not overlap with participation at other levels. We use the metaphor of a ladder to show this, with the rungs at the higher end of the ladder indicating a higher level of participation." NB publ 2007
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Howard Rheingold – nuff said!
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