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Campaigner's Handbook from C4 – another good source for seeing if the glove can be pulled inside out, and one's own best interests (health) can be made the focus of a 'campaign'
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"Holly Shaw’s mastery of social networking helped her create a nationwide campaign for organ donations". Useful worked example of use of web-enabled engagement. Albeit focused out the way – onto a 'greater' cause. But v useful potential use case to see if th 'glove can be pulled inside out' and the cause be morphed into oneself (as it were)
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Working Notes 2.0 